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5 Ways in which your visual content can keep your visitors hooked

Still not really appreciate the importance of visual content and thinks that it is just an icing on the cake when it comes to bringing traffic to your site. I am sorry, but you are wrong and this is the only reason I wrote this blog, to make you realize how important it is to have visual content and how it will bring traffic to your site. It is one of the most creative way through which you can leverage traffic to your website.

First, some facts, a research says that 65% people today are visual learners, by this it means that their brains understand visual data much before any other form of content.

Along with this discovery, I have also realized that with visual understanding also comes a big challenge for organizations to present the information in an attractive, fun and engaging way. As our customer’s attention spans are getting shorter, it has become really challenging to create content that is visually appealing, catchy and engaging, and especially short and condensed. But, if done properly, it guarantees more time on our website.

Let’s now have a look at the 5 best visual ways for increasing website traffic.

 

Landing page videos

Landing page videos are the best visual method to convey a product/service message in a quick, appealing and engaging way. Animated explainer videos are regularly used on landing pages as a way of informing web visitors about the product/service details in a fun and engaging way.

A bright explainer video placed above the fold on your landing page is the perfect catch. When viewers visit a website, they look for a landing page video as they know that it can provide them all the necessary information in a short time span and in an appealing way. Landing page videos work really well in increasing the viewers’ visit duration on your website. Adding videos to landing pages can also increase conversions by nearly 90%.

For getting a landing page video that exactly demonstrates your business to customers in a fun and engaging way, you can contact on info@contentzoop.com

 

Infographics

We can never doubt our customer’s information level and we know they are well-informed. They not only require the latest information, but they also need to discover evidence that proves the credibility of the content. They need information like research surveys, facts and figures that define the worth of any concerning topic. With infographics, you get the opportunity to give your users all the information they need, even if the data tends to be boring or doesn’t look interesting, in a visually appealing way.

 

You just need to keep the following points in mind while getting an infographic developed:

  • Research your latest industry information
  • Include facts and figure that support the recent studies and developments
  • Publish the infographic on your website
  • Provide an embeddable code so others can share your infographic
  • Visit our page www.facebook.com/contentzoop for more infographics

 

Blog images

Writing a blog is till date the most enticing thing for me. The more information you put into the blog, the more trustworthy you appear to readers. But you can make it even more interesting…by adding lot of visually attractive images. Blog posts incorporating video attract three times more traffic.

 

What all you can add in your blog:

  • Add graphs in the blog to demonstrate results
  • Add charts to visually show people the importance of the topic being discussed
  • Add infographics to the blog. This will do two things at one time. Enable you to offer users a lot of information, but in a visual way that will not bore them.
  • Add videos within the blog to make it easier for the audience to understand things
  • Include eye-catching and unique blog images
  • Always make sure to use a blog image which communicates blog concept.
  • Check out our blogs at www.contentzoop.com

 

Calls to action

Call to action buttons are extremely important for guiding web visitors toward the next desired step. With the proper and effective delivery of the content supported by visual means, you can get prospects, leads and even customers!

 

Your call to action buttons should include:

  • Engaging call to action copy
  • Red or green colors.

Call to action ideal button placement should be below the header in order to make sure that it grabs the users’ attention. Also, the title used for your call-to-action should be catchy and engaging enough to encourage visitors to click on it.

 

Client testimonials

Client testimonials enable us to build trust and enhance our credibility with prospects and leads, thus helping turn them into customers! Testimonials can be presented in two ways:

  • Either you can show the client testimonial in video form
  • Or you can show the client’s statement about your services along with their picture.

Under the client’s picture, make sure to mention the client’s designation and company. People are interested in WHO is saying WHAT!

 

Wrap Up..

Today, there are many smart strategies you can adopt to drive website traffic. Among these strategies, includes the visual presentation of web content that can hook customers to your website and increase their stay. Visual content is very powerful. It enables us to provide customers with all the latest information in an attractive and engaging way. It helps us grab our customers’ attention.