6 Awesome steps you can take to increase traffic to your website
I insist on bringing more and more traffic to the website, simply because the more traffic you have on your website, more are the chances of getting potential leads and generating more conversions. Till now, we have discussed things like Social Media, PPC and doing an analytic study to understand from where you are getting traffic and to get potential leads out of it. But, from this blog you will learn 6 different yet not-so-unique but less practiced sources of generating more traffic to your website.
Let us unveil one by one:
1. RESEARCH THE COMPETITION
I guess you must have done this before, but how seriously is a serious question. We all know that our competitors are using different social media and content marketing strategies to advertise themselves, but what topics are they focusing on or what are the trending topics is a point of discussion. Use softwares like Buzzsumo to check what your competitors are upto. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website.
2. DEVELOP A SENSE OF COMMUNITY
Everyone wants to be heard and wants to speak out on topics they feel passionately about, so try to build a community on your website, it is a great way to start a conversation and involve more and more people. Implement a commenting system with Facebook comments or Disqus, or create a dedicated forum where visitors can ask questions. However, don’t forget to manage your community to ensure that no sub-standard content is shared.
3. A RESPONSIVE AND FAST SITE
Amazed that how a fast or responsive site will bring more traffic. Just imagine, you want to purchase a pendrive online, you visited a trusted online shopping site but…gosh..it is taking hell lot of a time to open and it is not responsive to your mobile, what you will do, you will for sure, browse through next best site, which is opening fast and is responsive too. I hope I have made my point clear with this small example. There is so much available to your customers that you simply cannot take chances! Get your site checked today for loading time and check whether it is responsive or not.
4. INTERVIEW INDUSTRY THOUGHT LEADERS
We never think on these lines because we always feel that interviews are only meant for big leaguers? Surprisingly not, you’d be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview to thought leaders in your industry, and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewee will probably share the content too, further expanding its reach.
5. LINK INTERNALLY
Probably, this one is the most under-estimated source of generating traffic and asking your visitors to spend more time on your website. Normally, people think that the strength of their link profile is solely determined by how many sites link back to them — this is not the case, it can also be affected by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO, but also results in a better, more useful experience for the user — the cornerstone of increasing traffic to your website.
6. WRITE IRRESISTIBLE HEADLINES
This is where my role becomes important, tell me honestly, have you ever been compelled to open e-mails that you get from contentzoop just because the subject line was making you curious, or you atleast found it interesting enough to give it a shot. Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. So think carefully about your headline before you hit “publish.”